Work Experience
STEB Asia | Jakarta
Head of Marketing (June 2024 – Present)
• Lead the development and execution of a comprehensive digital marketing strategy that drove a tenfold increase in website and social media traffic.
• Leverage advanced data analytics to extract actionable insights from paid media campaigns—achieving a 20% improvement in performance and uncovering significant growth opportunities.
• Direct a team of marketers to maximize ROI through precise paid media management and strategic lead-generation initiatives.
• Partner with clients to define branding goals and craft cohesive visual communication strategies across diverse channels.
China Fortune Land Development (CFLD) International | Jakarta
Digital Marketing Manager (October 2019 – May 2024)
Led global digital marketing initiatives, including SEM, social media, PPC, advertorial, email marketing, and app marketing. Collaborated across functions with Sales, Marketing, and Customer Service.
Digital Marketing and Paid Media Campaigns
• Led global initiatives encompassing SEM, social media, PPC, advertorials, email marketing, and app promotions.
• Spearheaded cost-saving measures that resulted in a 15% reduction in marketing expenditures by transitioning from traditional to digital promotion methods over two years.
• Supervised a multidisciplinary team (ATL, BTL, and Digital) to support the sales force—successfully selling 1,274 houses through offline, online, and social media channels.
• Managed day-to-day campaigns across platforms such as Facebook, Instagram, TikTok, and YouTube, generating over 100K organic social followers.
• Developed and executed SEM and SEO strategies that increased organic search traffic by 50% and improved search rankings.
Marketing Analytics
• Utilized Meta and Google Analytics to evaluate content metrics, demographics, and website traffic—boosting overall web traffic from 10% to 50% within six months.
• Implemented advanced social media analytics and strategic guidelines, which contributed to a 200% growth in follower count within a six-month period.
Events and Partnerships
• Managed end-to-end marketing campaigns for events and product launches. Collaborated with external stakeholders and partnered with social media influencers, generating 1M+ total views.
• Directed multiple agencies to design and produce booth properties, marketing collateral, social media content, videos, and news advertorials.
PT Kawan Lama Sejahtera | Tangerang Selatan
Head of Digital Marketing at Living World (January 2016 – October 2019)
• Developed and executed digital marketing strategies that doubled social media and website traffic while achieving a 50% increase in mall visitors.
• Participated in the Living World Alam Sutera transformation and rejuvenation, earning recognition as South Tangerang’s Best Shopping Mall in 2016.
• Collaborated with cross-functional teams (design and content) to produce visually compelling digital assets for marketing campaigns.
PT Summarecon Agung Tbk | Tangerang
Creative Event Promotion & Multimedia Designer (September 2012 – December 2015)
• Increased engagement and doubled follower counts on Instagram, Facebook, and YouTube through innovative creative strategies.
• Partnered with marketing teams to conceptualize and execute campaigns for event promotions and product launches at Summarecon Mal Serpong (SMS), Summarecon Digital Center (SDC), Scientia Square Park, and Summarecon Serpong.
• Produced compelling multimedia content—including videos, animations, and graphic designs—to elevate the success of marketing campaigns.
PT Televisi Transformasi Indonesia (Trans TV) | Jakarta
Creative Designer, Department Promotion, Sales & Marketing (April 2005 – August 2012)
• Translated brand objectives into high-impact visual designs across TV and digital media platforms.
• Managed multiple projects concurrently, prioritizing tasks and consistently meeting tight deadlines without compromising quality.
• Coordinated and executed a variety of corporate events, including conferences, product launches, and live broadcasts for the Grand Opening of Trans Studio Makassar.
British Council | Surabaya
IT & Multimedia Staff (January – April 2005)
• Produced engaging multimedia content—videos, animations, and graphic designs—for marketing and internal communications.
• Delivered comprehensive technical support to end-users, resolving hardware and software issues and ensuring network connectivity.