Work Experience
STEB Asia | Jakarta
Head of Marketing (June 2024 – Present)
• Led the creation and implementation of a comprehensive digital marketing strategy, resulting in a 10x increase in website and social media traffic
• Leveraged data analytics to extract actionable insights from paid media campaigns, achieving a 20% improvement in campaign performance and driving significant future growth opportunities
• Directed a team of marketers to maximize ROI through effective paid media management and lead generation initiatives
• Collaborated with clients to define branding goals and crafted cohesive visual communication strategies across multiple channels
China Fortune Land Development (CFLD) International | Jakarta
Digital Marketing Manager (October 2019 – May 2024)
Led global digital marketing initiatives, including SEM, social media, PPC, advertorial, email marketing, and app marketing. Collaborated across functions with Sales, Marketing, and Customer Service
Digital Marketing and Paid Media Campaigns
• Led a team of ATL, BTL, and digital marketers, supporting sales by successfully selling 1,274 houses through online and social media channels
• Managed day-to-day campaigns across Facebook, Instagram, TikTok, and YouTube, accumulating over 100K organic social media followers
• Developed and executed SEM and SEO strategies, resulting in a 50% increase in organic search traffic and improved search engine rankings
Marketing Analytics
• Analyzed content metrics, demographics, and website traffic using Meta and Google Analytics. Increased website traffic from 10% to 50% within 6 months
• Implemented social media analytics and guidelines, leading to a 200% growth in follower count within 6 months
Events and Partnerships
• Managed end-to-end marketing campaigns for events and product launches. Collaborated with external stakeholders and partnered with social media influencers, generating 1M+ total views
• Directed multiple agencies in designing and producing booth properties, marketing collateral, social media content, videos, and news advertorials
PT Kawan Lama Sejahtera | Tangerang Selatan
Head of Digital Marketing at Living World (January 2016 – October 2019)
• Developed and executed comprehensive digital marketing strategies, resulting in a 100 increase in social media and website traffic. Additionally, achieved a 50% growth in mall visitors
• Successfully led the transformation of Living World Alam Sutera, earning recognition as South Tangerang’s Best Shopping Mall in 2016
• Collaborated with cross-functional teams, including design and content, to create visually appealing digital assets for campaigns
PT Summarecon Agung Tbk | Tangerang
Creative Event Promotion & Multimedia Designer (September 2012 – December 2015)
• Successfully increased engagement and followers on social media platforms, resulting in a 100% growth for Instagram, Facebook, and YouTube
• Collaborated with marketing teams to develop creative concept for event promotion & launching product at Summarecon Mal Serpong (SMS), Summarecon Digital Center (SDC) Serpong, Scientia Square Park (SQP) & Summarecon Serpong
• Created compelling multimedia content, including videos, animations, and graphic designs, for marketing campaigns
PT Televisi Transformasi Indonesia (Trans TV) | Jakarta
Creative Designer, Departement Promotion, Sales & Marketing (June 2008 – September 2012)
• Collaborated with clients to translate brand objectives into visually appealing designs across TV and digital media platforms
• Managed multiple projects concurrently, prioritizing tasks and meeting tight deadlines while maintaining high-quality standards
• Coordinated and executed diverse corporate events, including conferences, product launches, and live broadcasts for the Grand Opening of Trans Studio Makassar
Creative Designer, Departement Production & Facilities (A – • Created captivating motion graphic design , including opening program TV, news infographics, social media graphics, consistently exceeding client expectations and receiving positive feedback.
• Developed and executed creative design concepts for a diverse range of clients
• Collaborated with clients to refine design concepts, incorporating feedback and ensuring client satisfaction throughout the design process
British Council | Surabaya
IT & Multimedia Staff (June 2005 – April 2005)
• Produced engaging multimedia content—videos, animations, and graphic designs—for marketing campaigns and internal communications
• Delivered comprehensive technical support to end-users, resolving hardware and software issues and ensuring network connectivity